A NEW LOOK FOR A NEW ERA In honour of our 45th anniversary this year, our labels have been redesigned with bold hues, clearer typography and streamlined text to make navigating the full collection and finding the right product effortless. While this cleaner, more considered approach marks a significant shift for us visually, the amount of product inside won’t change and the formulas themselves will be left untouched. To celebrate some of our hero ingredients, some collection names have been updated. Rehydrating Rose will be known as Damask Rose, to honour the precious petals handpicked at dawn from Turkey’s Rose Valley. Wild Rose is being renamed Wild Rosehip, to shine a light on the antioxidant-rich fruit, which grows wild in Bulgaria. Heritage classics and beloved standalone products are being brought together under one unified range, The Covent Garden Collection, inspired by where our story first began. As a brand rooted in sustainability, we’ll be introducing the new labels gradually over the coming months to minimise waste. During this transition, there will be a mix of current and refreshed packaging available to order. We hope you love the new look and names as much as we do. 3
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