Our certifications We independently certify our products so that our customers can be confident that they meet the highest possible environmental and welfare standards. SOIL ASSOCIATION ORGANIC & COSMOS STANDARDS We certify our products with the Soil Association which guarantees the highest levels of certified organic ingredients. All our new beauty products are now certified to the latest organic standard worldwide, COSMOS Organic, and, where this isn’t possible due to the product composition, the COSMOS Natural standard. LEAPING BUNNY All our cosmetics and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognised gold standard for cruelty-free products. VEGETARIAN & VEGAN APPROVED All our products are independently certified to the Vegetarian Society’s strict criteria. At a minimum our products are certified Vegetarian Approved and many are Vegan Approved. FAIRWILD FairWild certification assures that wildharvested ingredients are sustainably sourced with a fair deal for the collectors. Our herbal teas are all FairWild certified and the Serbian rosehips we source for our Wild Rose Collection are part of a FairWild project. GOOD SHOPPING GUIDE The Good Shopping Guide‘s Ethical Accreditation is the longestrunning certification of its kind. It is a trusted mark of sustainable, ethical practices across three key areas: environment, animals and people. We have scored 100/100 for ten consecutive years. CARBON NEUTRAL This accreditation means we have achieved carbon neutrality by offsetting all possible emissions associated with our business. We were the first high street retailer in the UK to hold CarbonNeutral® status, and our offsetting helps fund a series of renewable energy projects around the world. 5
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